Benefits on Google Expanding the People Also Ask Feature
The People Also Ask feature is a series of such dynamically loading questions that are actually related to the first searched query that shows in the search results on the desktop and mobile. When a particular user would be clicking on the question in that PAA feature, a drop-down would appear on such featured snippets that are actually called quick answers from a different search result.
For many PAA results, every time that the user would be clicking such extra PAA question, the new dynamically loading question would then be shown below. There have also been a few instances of many PAAs but many would stop after some new questions. Such PAA feature first showed in the search results in the summer time of 2015. Know that the organic search feature is actually part of the ongoing efforts of Google for improving the search experience and also keep those searches in the Google interface much longer.
Unlike those featured snippets, the People Also Ask feature now is moving around the first page of those search results. But, the majority of such PAAs showed at the bottom on that first search result page.
What you must know is that the People Also Ask feature has really grown in popularity at the time that Google first debuted this in 2015. It is quite important for you to know that the PAA is considered to be one of the quickest growing search result page features and this is a lot faster even to those featured snippets which are known as quick answers.
What you have to know is that the PAAs show in seventy percent of all those search results with such featured snippet and show to be using the same source to answer the featured snippets as well as PAA questions. What you must know that this means that ranking such answer to a featured snippet and that PAA question may lead to many cases of exposure. You have to know that one PAA can actually appear in over 20 search result pages.
When you would try ranking like the answer in the People Also Ask question, then you must optimize similar to how you would for such featured snippet. Make sure that you answer the question in a very concise, clear and in such authoritative manner. Having that question or answer to content would give a much better experience for the user by aligning the intent of the user with the relevant content.
It would be great that you go through the website so that you will be able to get more info on the benefits of Google expanding the People Also Ask feature. Through this, you will have more knowledge on how you will be able to benefit from the PAA.